This course introduces micro, small and medium-sized enterprises (MSMEs) to the Chinese market, including business dynamics and cultural characteristics. With a GDP of $11.3 trillion and a population of nearly 1.4 billion, the course describes China’s market access requirements, key standards/regulations and the location of specific information on importing products and services. Lastly, the course highlights how small businesses can prepare for, and successfully participate in, a large-scale trade show in China.

COURSE DESCRIPTION

This course introduces micro, small and medium-sized enterprises (MSMEs) to the Chinese market, including business dynamics and cultural characteristics. With a GDP of $11.3 trillion and a population of nearly 1.4 billion, the course describes China’s market access requirements, key standards/regulations and where specific information on importing products and services can be found. Lastly, the course highlights how small businesses can prepare for, and successfully participate in, a large-scale trade show in China.

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After completing this course, participants will be able to:

  • Explain the dynamics of the Chinese market, including business and cultural aspects;
  • Describe market access requirements, key standards/regulations and where specific information on importing products and services can be found; and
  • Perform a pre-departure readiness check to maximize the benefits of their participation in an international trade show/exhibition in China.

COURSE CERTIFICATION

Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.

COURSE STRUCTURE
Module 1: The Chinese Market, an Export Opportunity?
Module 2: Accessing the Chinese Market
Module 3: Participating in a Trade Show in China
Case Study Exercise
YOU WILL BE LEARNING
china export market sme