This course introduces micro, small and medium-sized enterprises (MSMEs) to the Chinese market, including business dynamics and cultural characteristics. With a GDP of $11.3 trillion and a population of nearly 1.4 billion, the course describes China’s market access requirements, key standards/regulations and the location of specific information on importing products and services. Lastly, the course highlights how small businesses can prepare for, and successfully participate in, a large-scale trade show in China. |
COURSE DESCRIPTION
This course introduces micro, small and medium-sized enterprises (MSMEs) to the Chinese market, including business dynamics and cultural characteristics. With a GDP of $11.3 trillion and a population of nearly 1.4 billion, the course describes China’s market access requirements, key standards/regulations and where specific information on importing products and services can be found. Lastly, the course highlights how small businesses can prepare for, and successfully participate in, a large-scale trade show in China. NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures. After completing this course, participants will be able to:
COURSE CERTIFICATION
Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format. |
COURSE STRUCTURE
Module 1: The Chinese Market, an Export Opportunity?
Module 2: Accessing the Chinese Market
Module 3: Participating in a Trade Show in China
Case Study Exercise
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- Tutor: Craig Atkinson
- Tutor: Shaun Lake (Tutor)