This course introduces SMEs to the importance of creating quality e-commerce content for their online initiatives, presenting them with useful guidelines for content creation, both for individual products as well as for companies as a whole. It begins by defining the meaning of quality e-commerce content and the benefits which content can bring to an SME's online activities, before moving on to discuss the various different types of content that can be created, their purpose and the stakeholders for which they are intended. Finally, it introduces tips and provides advice to assist SMEs creating e-commerce content that will be effective and ensure that online transactions take place smoothly and without issue.



注意:我们建议使用最新版本的 Chrome 或 Safari 浏览器,以确保观看讲座的最佳体验。



To register for our courses, you first need to register as a user on the SME Trade Academy. If you have not yet done so, you can register by filling in your details here:


Following your registration, you can enrol to the courses you would like to attend by going on the course page and clicking on the blue button marked “Sign Up for This Course.” 

注册之后,您可以通过进入课程页面并点击标有 “Sign Up for This Course”的蓝色按钮来报名参加您想参加的课程。

Please note the following:  请注意以下几点:

  • The course page will open on the course start date. 课程页面将在课程开始日期打开,第一期课程从2021927日开始。
  • The system will send a reminder to your registered email address before the course begins. 在课程开始前系统将向您的电子邮箱发送课程提醒。
  • Once you enter the course page, you will notice that it contains a series of instructions. Please read these instructions carefully. 一旦进入课程页面,您会看到一系列的提示。请仔细阅读这些说明。
  • You will receive a certificate from ITC if you meet all of the course requirements, which are explained in the instructions. 如果您满足所有的课程要求,您将获得ITC颁发的培训证书。这些具体的要求在说明中都有解释。
  • We strongly recommend that you use the most recent versions of either the Firefox or Chrome browsers for best performance. 我们强烈建议您使用最新版本的FirefoxChrome浏览器以获得最好的用户体验。

Module 1:  投资者理解文化的重要性 (Importance of understanding culture for investors)
Module 2:  在非洲工作的准备  (Preparing to work in Africa)
Module 3:  欢迎来到莫桑 比克 (Welcome to Mozambique)
Module 3: 欢迎来到埃塞俄比亚!(Welcome to Ethiopia )
Module 3: 欢迎来到赞比亚!(Welcome to Zambia)
Module 3: 欢迎来到肯尼亚 (Welcome to Kenya)
中国人在非洲工作案例研究 (Case studies of working in Africa)

china africa trade