This course introduces participants to the concept and structure of business plans. It begins by outlining their general importance and uses, before moving on to divide them into six types according to the purpose for which they were built. It then introduces two frameworks which can be useful in conceptualizing a business plan: the Strategy Diamond and the Business Model Canvas. Finally, it concludes by offering an exercise designed to help participants organize their thoughts when writing a business plan. |
COURSE DESCRIPTION
This course introduces participants to the concept and structure of business plans. It begins by outlining their general importance and uses, before moving on to divide them into six types according to the purpose for which they were built. It then introduces two frameworks which can be useful in conceptualizing a business plan: the Strategy Diamond and the Business Model Canvas. Finally, it concludes by offering an exercise designed to help participants organize their thoughts when writing a business plan. NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures. After completing this course, participants will be able to:
COURSE CERTIFICATION
Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format. |
COURSE STRUCTURE
Lecture 1: Introduction to Business Plans
Lecture 2: The Business Strategy Framework
Lecture 3: The Business Model Canvas Lecture 4: Exercise: How to Present a Business Plan
Case Study Exercise
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- Tutor: Shaun Lake (Tutor)