This course introduces the basic concepts involved in the internationalization of information technology (IT) and IT-enabled services (ITES) from the perspective of companies looking to internationalize.


This course introduces participants to the different aspects of competitiveness in trade in services, with the aim of identifying specific actions to enhance it. The course lectures cover the importance of trade in services for a country's economy from a developmental perspective, the framework for assessing competitiveness in trade in services, and finally the role which Trade and Investment Support Institutions (TISIs) can play in supporting small and medium service enterprises through policy advocacy, sector development and capacity building. Particular focus is placed on value chains, as well as on the role of digital technology for trade in services.

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After completing this course, participants will be able to:

  • Grasp how trade in services takes place and argue for its importance;
  • Identify the elements crucial to the competitiveness of trade in services; and
  • Identify actions that can be taken by TISIs to enhance the competitiveness of service exports.


Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.


Lecture 1: The Importance of International Trade in Services
Lecture 2: The Competitive Environment for Trade in Services
Lecture 3: The Role of TISIs: Policy Advocacy and Promoting Trade in Services
Case Study Exercise
policy regulation services tourism trade competitiveness