This course introduces techniques that are used for successful international business generation, in both face-to-face and virtual/remote environments. Each environment is described in terms of its characteristics, pros and cons, challenges, as well as the factors that determine respective comparative advantages.


This course teaches the basics of market access for goods, covering tariffs and non-tariff measures. Participants will acquire crucial concepts and terminology and perform practical exercises to learn how to use ITC's Market Access Map tool, which provides detailed up-to-date market access information for more than 200 countries and territories. 

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After completing this course, participants will be able to:

  • Analyse market access conditions based on their understanding of key terminology and concepts;
  • Make informed decisions in terms of expanding into international markets based on market access conditions; and
  • Use ITC's Market Access Map tool to analyse and compare market access conditions in terms of countries and products;


Participants who meet the course requirements will receive a Certificate of Achievement issued in electronic format.

Module 1: Introduction to Market Access
Module 2: Analysing Market Access Conditions
Module 3: Using ITC's Market Access Map Tool
Case Study Exercise 
export wto analysis market access non-tariff measures trade agreements tariffs data preferences trade remedies international markets market access map